Using controversy is a great way to get attention.
This is what I recommend for the website's blog:
Talk about Lee Rigby, the war in the middle east, expose the gold and ask the public "Who is profitting from the war? and who is in debt?"
Talk about sensitive issues that people would get wound up over, but keep it factual, blogs about lee rigby being a fake is sensitive but true, talk about new terrorist attacks once they hit headlines on the news, people will be searching, if you can find fallacies in the official story point them out with your blog, expose war crimes when you can, do what the powers that be don't want you to do.