I don’t see the reason in the modern obsession over Facebook likes which can be paid for in bulk anyway. The actual substance of support is to be proven in the actual interaction with these organizations – NOT superficial gestures of ideological agreement. We are not fishing for fans at this point.
Rather, we should attract the smartest, most hardworking and meritorious individuals. That is the real benefit. Not the illusion of power. We want actual power, actual merit, actualized potential.
The only real benefit of “social media presence” at this stage is to help legitimize Facebook levels of interaction as sufficient and in fact preferable. This is the position of the current corrupt system which wants passive support – our message and existence is the exact opposite; we want active, fully passionate merit! We want the very thing that threatens Facebook’s perceived legitimacy and value!